About Burnaby \ About Tourism Burnaby

Organizational Overview
Tourism Burnaby is a non-profit destination marketing organization whose purpose is to support tourism promotional activities in order to increase visitation to the city.  As part of its mandate, Tourism Burnaby is responsible for marketing, promoting and selling the city as a site for corporate meetings, pleasure travel, cultural, sports and special events.  The organization was incorporated on October 25, 2004 under the Society Act of British Columbia.  

Vision
Tourism Burnaby is a leading, sector-focused destination marketing and resource organization that develops, promotes and assists in the city’s tourism growth through innovative community, regional and partner programs.  

Goals and Major Strategies of Tourism Burnaby’s Strategic Plan

Over the next several years, Tourism Burnaby will pursue the following goals and major strategies:

1. Build the Brand – create awareness in primary sector markets. 
2. Build the Markets – build and execute marketing and sales plans in primary sector markets: Sports, Meetings & Conferences and Arts & Culture.
3. Build Partnerships – identify and build partnerships with key sub-sector business and tourism partners and supporting organizations.
Board of Directors & Management

Chair
Ed Jaskula, General Manager, Hilton Vancouver Metrotown Hotel
Secretary/Treasurer
Rick Earle, Deputy City Manager, City of Burnaby
Directors
Allison Lambert, Assistant Director, Residences & Accommodations, Simon Fraser University
Amir Sadath, Owner, Howard Johnson North Burnaby's Boutique Hotel
Brad Alden, Publisher, BurnabyNow ,  Burnaby Board of Trade Representative
Councillor Paul McDonell, City of Burnaby
Linda Griffiths, General Manager, Holiday Inn Express Metrotown

Executive Director
Matthew Coyne mcoyne@tourismburnaby.com

Manager Sales & Marketing
Ian Wish iwish@tourismburnaby.com

Marketing Coordinator
Kelsey Downey kdowney@tourismburnaby.com